Free sample of September Eau de Parfum with all orders (samples ship within Europe only)
Viola Bergström inspires us to think outside the box and be more colourful in our everyday life, not always easy but she pulls it off to a T. With her strong persona comes a healthy dose of grounded energy.
She is one of those young women who seems real in the unreal world of social media.
You can find more of her HERE.
- How would you describe yourself in 3 words:
Curious, meticulous, creative.
- What/who inspired you to do what you are doing today?
I’ve always been fascinated by women creating their own universe doing what they love, with great professionalism. There are many women that I look up to, and strive to be like them.
- How has the business changed since you started? Do you find it more open to diversity and sustainability beyond the idea of just being a trend?
A few years ago when something was sustainable or environment friendly, it meant compensating something being not as cool or as great. Sustainability wasn’t very sexy at the time, no one cared. This has changed thank God, and now we have a smarter consumer out there who actually cares what she buys and what the brands stand for. Sustainability and diversity is sexy and crucial for our society!
- Describe your day - from morning until you hit the pillow:
I get up around 7.30 and on good days I do a little bit of yoga, and drink coffee in front of news television. Since I’m a freelancer every day is different, but I usually have some meetings in the city, and eat lunch with friends to catch up. Then I find a good spot to drink coffee and work through my e-mail inbox. When I’m done with my work day I meet up with my boyfriend for an afterwork, and then we go shopping for dinner at the grocery store. I love to cook and use it as meditation. Then I put on a hydrating face mask, watch a movie and fall asleep a little bit too late.
Ok on to beauty secrets!
- Beauty product you can´t live without?
Sun protection factor. Wear it every day all year round! It really makes a long-term difference. Invest in SPF for your skin’s sake!
- Everyday beauty ritual?
Cleanser, toner, serum, face oil, hydrating cream, spf!
- For that glamorous look?
I love eye-makeup and I am not afraid to go crazy with it. Colourful lids or sharp eyeliner are my go-tos for the glamorous looks.